Jonathan BricourtDigital · PhotographieA partner does not fund a presentation.
They join a story, an audience and a programme where their brand must find a useful place. The deck must explain the project, but above all make the collaboration tangible and easy to understand.
I turn your information, ambitions and assets into a structured partnership proposal. Every important claim is connected to evidence, an activation or a clear benefit.
Six pillars for convincing the right partners.
The document is built around a brand’s real questions: why this project, for which audience, with what visibility and for what outcome?
Positioning
A clear identity, a readable ambition and the elements that make your project genuinely distinctive.
Audience and evidence
Available data, reach, schedule, past results, community and assets presented without inflating figures.
Shared objectives
Precise connections between your needs, the brand’s priorities and the audiences involved.
Modular packages
Coherent, comparable partnership levels with enough flexibility to open a productive discussion.
Concrete activations
Visibility, content, hospitality, on-site operations and digital formats described with realistic conditions.
Art direction
Premium layout, relevant imagery and a hierarchy that supports both reading and oral presentation.
From raw project to partner meeting.
Understand
Immersion in the project, its objectives, schedule, constraints and the partners being sought.
Structure
Organise the narrative, select evidence, clarify packages and create an effective information hierarchy.
Design
Writing, visual direction, imagery, charts and layout all serving the message.
Prepare outreach
Presentation version, outreach messages and useful adaptations to engage the right contacts.
A strong deck answers questions before objections arise.
The reader must quickly understand the project’s potential and what can genuinely be activated. The document does not replace the conversation, it prepares it.
What the brand needs to understand
- Who leads the project and with what credibility
- Which audience will genuinely be reached
- The ambition and schedule
- Available results and evidence
- Why the partnership makes sense now
What the brand needs to imagine
- The concrete place of its brand
- Available content and experiences
- Possible levels of commitment
- Human and technical resources involved
- Measurement and post-activation reporting
A credible deck favours a verifiable fact over a grand promise. Assumptions, objectives and measured results are clearly distinguished.
What the project can include.
Master deck
A complete presentation introducing the project, evidence, packages and activations.
Short version
A concise document for a first approach, a quick meeting or an oral presentation.
Package matrix
A clear comparison of levels, benefits, options and partnership conditions.
Outreach messages
Starting points for contact by email or professional network, adapted to prospecting.
The partnership must also be easy to activate.
Consistency does not stop with the deck. Commitments must be trackable, producible and valuable before, during and after the project.
Validate objectives, formats, rights, schedule and contacts.
Coordinate content, presence, approvals and proof of activation.
Collect results, visuals, coverage and learnings in a clear report.
Before building the deck.
Do we need every statistic already available?
No. We identify what exists, what can be measured and what should be presented as an objective rather than an achieved result.
Can the same deck be sent to every brand?
A common foundation is useful, but the message, activations and sometimes the package should be adapted to the target partner’s sector and priorities.
Can you help structure pricing and benefits?
Yes. Levels are built around the real value of assets, project costs and your capacity to deliver every commitment.
Which formats can be delivered?
The project can include a PDF, presentation version, short version and, where useful, a dedicated digital prospecting page.
Let’s build a proposal that makes people want to respond.
Tell me about your project, deadlines and target partners. I will reply with a clear initial direction.